New app to be tested in Wolverhampton will reward healthy behavior


A new app will be tested in Wolverhampton that will offer incentives such as store vouchers, theme park passes and movie tickets for people who eat healthy and exercise more.

HeadUp Systems is leading the pilot for the app, and starting Monday, November 29, adults in Wolverhampton will be able to show interest and register by visiting their website.

Participants in the pilot will receive devices worn on the wrist and have access to an app that generates personalized health recommendations, such as increasing the number of steps or consuming more fruits and vegetables.

Users will accumulate points for healthy behaviors which they can redeem for rewards that may include discounts on movie or theme park tickets, and clothing or food stamps.

As part of the government’s leading healthy weights strategy, the new program will be part of the Office for Health Improvement and Disparities (OHID) drive to use digital technology to improve physical health and prevent problems. health before they develop.

Health and Social Affairs Secretary Sajid Javid said:

This pilot is an exciting opportunity to see how we can empower people to make healthy lifestyle changes and I encourage all adults in Wolverhampton to come forward and show their interest.

Getting involved will help us better understand how rewards can help motivate people to make small adjustments in their daily lives that will have a lasting positive impact on their health.

I want it to be easier for people to make healthy choices and the Office for Improving Health and Disparities is pushing our health upgrade agenda across the country. “

Obesity-related diseases cost the NHS £ 6 billion a year and the scale of the challenge has been highlighted by COVID-19 disproportionately affecting overweight people. With nearly two-thirds of adults in England suffering from overweight or obesity, the program will focus on incentives and rewards for healthy behaviors, including increased physical activity and better nutrition for help people lead healthier lives.

Following expression of interest, Wolverhampton was chosen because of its large population size, with a third of residents classified as being physically inactive and a lower than average number of adults in the city eating their five a day. .

Wolverhampton City Council has expressed interest in hosting the pilot project to support its ongoing work and a significant investment to encourage its residents to lead healthier lives.

Public Health Minister Maggie Throup said:

I can’t wait to see how this pilot will help us better understand how small rewards can have a big impact in helping people make positive changes to their diet and physical activity.

Wolverhampton is leading the way in developing innovative ways to ensure people can live healthier, longer lives. “

Councilor Ian Brookfield, Head of Wolverhampton City Council, said:

We work hard to improve the overall health of everyone in Wolverhampton by providing innovative solutions that can help our residents become more active.

We are already making significant progress in tackling physical inactivity, improving infrastructure and environmental changes to enable people to be more active, and we are delighted to be working with the Ministry of Health and Social Affairs. and HeadUp on this important pilot program to see if offering incentives can help people make positive changes to improve their health and well-being. “

Sir Keith Mills, Health Incentives Advisor, said:

We intend to bring together a wide range of partners for this pilot program in Wolverhampton to help motivate adults to make healthier choices.

This is a great opportunity for government, business and local authorities to work together to encourage people to exercise more and adopt healthier diets. “

David Parfitt, Chief Strategy Officer at HeadUp, said:

We are excited to bring the pilot experience to Wolverhampton in early 2022. To support this innovative healthy rewards program, we are committed to engaging with local authority, local residents, businesses and stakeholders across Wolverhampton to help shape and refine the pilot and support the local population and community from a health perspective.

We believe in the power of good health to transform people and communities for the better and we look forward to working with the people of Wolverhampton to bring this to life and make it a great success. “

The Health Incentives Scheme was announced as part of a £ 100million government support program to help people with obesity move closer to healthier weights and give them the tools they need. need to maintain it. Following a competitive bidding process, HeadUp was chosen to implement the new scheme, with £ 3million also coming from the Department of Health and Welfare to provide incentives.

The pilot will be launched in early 2022 and will last 6 months.


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