Outfront Media Inc.’s subsidiary, Outfront Media Canada LP, has acquired a portfolio of digital signage assets in Calgary, Alberta from Leading Outdoor Inc.
The 14 digital assets are all high-quality 13 mm (0.51 in) screens, with high resolution and concave design. Located on Calgary’s main roads, the screens offer a 40% larger face than a traditional flat screen.
These assets are in addition to Outfront’s coverage in Calgary, which includes 38 digital posters, 222 posters and 824 bus shelters, as part of its street furniture agreement with the City of Calgary.
“Outfront is honored not only to acquire these assets, but also to be entrusted by outdoor advertising veteran Vance Macdonald to take charge of a plant he has built with care and finesse,” said said Michele Erskine, President and CEO. , Outfront Canada. “Calgary is a dynamic and growing market and we believe the addition of these beautiful digital assets allows us to provide advertisers with great coverage and great options for campaigns large to small.”